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- SteelSeries becomes the official peripherals brand of Nongshim RedForce -
SEOUL | CHICAGO – JUNE 8, 2022 – SteelSeries (CEO: Ehtisham Rabbani), the worldwide leader in gaming and esports, today peripherals, announced a new partnership with Nongshim RedForce (CEO: Oh Ji-hwan, Nongshim Esports Co., Ltd.), a professional League of Legends esports team of Korea.
Through the partnership, SteelSeries becomes the official peripherals supplier to Nongshim RedForce, including its award-winning Arctis line of headsets, mice, keyboards, and mousepads. The two brands will also collaborate on marketing initiatives, on/offline events, live-steaming, and promotional content.
“We are pleased to join forces with SteelSeries, a global leader in the gaming gear market, as esports is rapidly growing,” said Oh Ji-hwan, CEO of Nongshim RedForce. “Together with SteelSeries and their best-in-class products, we are committed to living up to the expectations of our fans with elite performance.”
SteelSeries is the original esports brand that has a legacy of building partnerships with the world’s leading professional e-sports teams since 2002. The relationship between SteelSeries and e-sports pro-teams goes beyond just sponsorship. SteelSeries collaborates with professional players and teams throughout the entire process from product concept, design, and test to verification, continuously developing and launching the best of class gaming gear.
Nongshim RedForce, a League of Legends e-sports franchise team was officially founded in 2020. It has attracted a lot of attention from e-sports fans thanks to its hard-playing style. It accomplished astonishing results of finishing second in the 2021 KeSPA cup ULSAN, its first official tournament since its foundation, and advanced into LCK all playoff seasons in the same year. The collaboration with SteelSeries is expected to help them to achieve even better performance for the 2022 LCK summer season.
This partnership enables SteelSeries to promote its unrivaled technology and innovation story through various marketing activities with Nongshim RedForce. In addition, SteelSeries plans to publish new product review content throughout the partnership period.
SteelSeries is the worldwide brand and innovation leader in gaming and esports peripherals focused on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem, SteelSeries GG. The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. To learn more about SteelSeries, visit steelseries.com steelseries.com and join the conversation on Instagram and Twitter
About NONGSHIM REDFORCE
Nongshim RedForce which participates in LCK, the world’s leading e-sports league started as Team Dynamics in 2019 and then was officially founded as a franchise team after it was acquired by Nongshim, Korea’s leading food brand in 2020. In the first year of its foundation, it finished second in the Kespa cup and advanced into the playoff, successfully finishing the first year. It has been creative in marketing in the areas of merchandising and CSR including the introduction of LCK’s first annual membership.
• Nongshim RedForce website (https://ns-esports.com/)
• Nongshim RedForce Instagram(https://www.instagram.com/ns_redforce/)
• Nongshim RedForce Facebook (https://www.facebook.com/NSREDFORCE/)
Chicago, June 6, 2022